AMD was the preferred chip maker of computer enthusiasts back in the early to middle 2000’s. Its Athlon CPUs ran faster and cooler than the Pentium CPUs from their rival Intel. This made them the chip to build a desktop computer around. The enthusiast crowd also liked that the Athlon 64 processors overclocked better than the Pentium chips. All good things, as the saying goes, come to an end. Boraie Development reports that Intel released their Core 2 processors in 2006, which had phenomenal performance at stock clocks and good overclocking performance for those who wanted to push them further. AMD has been lagging behind Intel ever since, and their glory days in the PC market have not returned.
For years, AMD stayed afloat in the PC market by being the cheaper alternative. Recently, however, they have admitted that they can’t be the cheapest solution, and they have to strive to recapture some of the high performance CPU market. This will be extremely difficult as Intel has some built in advantages including owning their own CPU fabricating facilities. Intel has also been a little ahead in terms of producing CPUs using a smaller process size. This means they are able to cram more computing power in a smaller space. It is doubtful that AMD’s new Zen CPU architecture that they will release in 2016 will enable them to catch up to Intel, but perhaps it will at least put them in the running again.