Beneful encompasses both a joyful and a lighthearted tone into their commercials, making the viewer feel a sense of enjoyment while watching. Not only is the audience informed of the benefits of Beneful, but the viewers also get a little sneak peak into the lovable pet’s mind. Witnessing a man’s best friend munch on their meal is one thing, but being able to hear what they could be thinking as they enjoy it is so much more cheerful. Knowing that your furry friend is not only feasting upon a great meal choice that cares for their health, yet also enjoy eating it is every dog owner’s goal. Beneful’s combination of humor, information and adorableness is the ideal commercial for the ideal dog food.