Various Institutions in Brazil have suffered huge loss for lack of prominent leaders. The same case is with the bank of Bradesco where it can be very challenging to select a president. To be a president of great ventures such as Bradesco, one has to go through various levels of rejection. Besides, as if that was not enough, the elected leader has to be influential. For these reasons, finding qualified persons to fit this particular position at Bradesco needed a tough move. The company has had been with various presidents, Mr. Amador Aguiar was the first president and founder of the company. He founded Bradesco in the year 1981 and served from 1904 to 1991. Later on, he was succeeded by Lazaro Brandao as the second president and eventually, Marcio Cypriano took over in 1999.

During Marcio Cypriano’s era, Bradesco had overwhelming performances, he was however much older which was contrary to Bradesco conditions. The condition stated that individuals exceeding 65 years were not suitable for the presidential seat. For these reasons, Luiz Carlos Trabuco Cappi was then appointed as the vice president. The board of directors saw much potential in Luiz Carlos Trabuco Cappi as he had been with the company nearly since its establishment. Luiz Carlos was set to succeed Cypriano who was now ageing. Although Cypriano managed to multiply Bradesco’s market, a time came, and he had to step down. The office seemed much heavier as time went by as by that time, Bradesco started underperforming. This was especially in the financial market sector that got Bradesco in the second place. Bradesco had lost its first position to Itau Unibanco.

Luiz Carlos Trabuco Cappi was much familiar with Bradescos management. This was one advantage as to why he was suitable person to take over the top office. He was born in 1951, and after graduating, Luiz Carlos began as a clerk at Bradesco. Besides this position, he also worked through various sectors of Bradesco such as, the private pension & marketing, the strategic areas of the business, and as the chairmanship of the insurer of Bradesco group among others. Much later in 2009, Luiz carols Trabuco Cappi took over the presidency. In no time, the company had already started to experience various changes. Luiz Carlos Trabuco Cappi’s first action was to fight for his company’s victory. He, then, in 2015, acquired the Brazilian branch of HSBC at $ 5.2 billion.

The acquisition was to enable a quick elevation to the Bradesco’s market shares that it had lost to the rival bank, Itau Unibanco. The acquisition was impressive, where Bradesco together with HSBC’s, shares almost tripled. For these reasons, Bradesco claimed back its first position as it outperformed Itau Unibanco. In this case, Itau Unibanco lost three fundamental features to Bradesco. These features include; branch network, the number of account holders, and total investment funds. HSBC acquisition was the best idea as Luiz Carlos Trabuco Cappi stated that Bradesco had achieved victory.

He stresses that, organically, the victory would have been achieved in six years. Bradesco was therefore scheduled by the market forecast as one among the companies that were to receive a green light. This was in the year 2016, and as a result, Bradesco president, Luiz Carlos Trabuco Cappi was crowned by DINHEIRO agencies as the financial entrepreneur of the year. According to a press release, Luiz Carlos was considered the greatest leader ever at Bradesco. In its 65th anniversary, the insurer’s contribution to the bank’s profit rose from 26% to 35% with overall market shares rising from 23% to 25%.

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