Unicorn themes aren’t just for frappuccinos now that Lime Crime has released their long anticipated Unicorn-Inspired Hair Dye. This vibrantly colored semi-permanent hair dye line is the brainchild of Lime Crime’s founder Doe Deere. The fashion forward and adventurous CEO and owner has been sporting rainbow-hued hair colors for many years. However, she has been working hard for the past three years on developing the vegan and cruelty free hair dyes for the rest of us.


Sporting 13 eye-catching shades, the Unicorn hair dye line showcases dyes with names like Bunny, Neon Peach, Salad and Jello. The full spectrum of rainbow colors provides a suitable color for anyone’s tastes. If you are worried about whether these dyes pack a colorful punch, you don’t need to be concerned. The full coverage dyes, which show up best on lightly bleached or platinum blonde hair, are very saturated with pigment and will leave you with the unique look you desire. Even dark haired dyers who don’t want to bleach their hair will find that the full coverage dyes leave their hair with a unmistakably mystical tint.


If you are searching for a more cotton candy look for your hair, choosing one of the Unicorn hair tints will be your best bet. The tints are less saturated, best suited to pale blonde hair, and will produce a lovely pastel color. Each jar is available for $16. The tints will last for 8-10 washes while full coverage lasts for 10-12 washes. If you are very careful and use gentle shampoo meant for colored hair you can squeeze a longer lifespan out of your color.


What is special about this line of hair dyes is that along with being vegan and cruelty free, meaning the products are not tested on animals and the ingredients contain no animal byproducts, they are vegetable glycerin based and certified by Peta and Leaping Bunny. You can enhance your hair in confidence, knowing you made a responsible purchase.


As a web-based beauty line, Lime Crime is committed to being revolutionary every step of the way from production, to purchase, to use of their products. They are never boring and unapologetic for their bold products. http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=31535057