According to an article recently published on HelloTesla, email marketing is not quite as efficient as it could be. Words on a page can sit there and never entice anyone to read them. When video is introduced to email marketing, however, it suddenly becomes a lot more efficient.

There’s an old saying: a picture is worth a thousand words. If that’s true, then a ten second video is worth ten thousand words, and so on and so forth. Embedding a video into an email used to be something that was considered impossible to do. In 2007, especially, it was considered something that technology would never be able to do – at least in anyone’s lifetime.

Bob Reina – the CEO and cofounder of Talk Fusion – proved them wrong with the help of a tech savvy friend. Talk Fusion is the eighth most popular video marketing company. Talk Fusion is based in Florida, and has become so popular for a couple of reasons.

The first reason is how easy the company makes it to use their technology. All the user needs is an account with the company and a way to make a video. Then, they can choose from the many templates available – over 1,000 total – and once they understand how the site works, they can create their own template. It only takes a few minutes to get the video recorded and embedded into the email.

The other reason that Talk Fusion is so popular is that they allow their customers to embed the video right into the email. This keeps the recipient’s attention the entire time. Instead of blocks of text, it only takes a few minutes to get the message across.

A lesser known reason the company is so popular is the fact that Talk Fusion allows the users to see who has opened the email, and who has stopped midway through the video. Users can instantly follow up on why the recipient did or didn’t watch the entire video.

With so many cool tidbits about the company, it’s impossible not to want to try their services.